The WISP Broom is not just another sweeping tool. It is a modern cleaning product designed to make sweeping easier and more efficient. The broom, created by Eben Dobson, made its debut on Shark Tank, where it caught the attention of top investors.The Shark Tank pitch showcased how the broom’s unique design, featuring a foot-operated dustpan and electrostatic bristles, set it apart from traditional household brooms.
Although the product impressed the investors, securing a deal proved to be a challenge. Despite this, the company has continued to grow. This article delves into the journey of The WISP Broom, from its inception to its current market status.
Profile Summary
| Detail | Information |
| Founder | Eben Dobson III |
| Product | WISP Broom (Broom & Dustpan Combo) |
| Founded In | 2012 |
| Company Location | San Francisco, USA |
| Shark Tank Appearance | Season 10, Episode 5 |
| Requested Deal | $500,000 for 10% Equity |
| Shark Tank Deal | No Deal |
| Estimated Net Worth (2024) | $1.5 million – $14 million |
| Available On | Amazon, Walmart, QVC, Official Website |
Eben Dobson’s Backstory
Eben Dobson is an entrepreneur with a passion for innovative cleaning products. He wanted to solve the common issues faced when using household brooms, such as back pain, inefficient sweeping, and leftover dust. His idea led to the development of the WISP Broom, a self-contained sweeping system.
Before appearing on Shark Tank, Eben Dobson spent years perfecting his invention. He secured patents (utility and design) to protect his product and launched an aggressive customer acquisition strategy. The broom, featuring electrostatic bristles, promised a superior cleaning experience. It eliminated the need for repetitive sweeping, making it a game-changer in the market.
Initial Pitch
On Shark Tank, Eben Dobson confidently presented his invention. He demonstrated how the WISP Broom worked better than traditional household brooms. His pitch emphasized the broom’s unique features, such as the self-cleaning mop function and one-handed dust collection system.
He sought $500,000 for 10% equity, valuing his company at $5 million. The Sharks were impressed by the product’s design but had concerns about the business valuation and profitability. While the product had solid sales revenue, the company was facing business losses, making the investment risky.
Queries About the Product
The Sharks asked critical questions about inventory management, profit margins, and supply chain operations. Kevin O’Leary was curious about the sales revenue and profitability. Eben Dobson revealed that the company had sold over 100,000 units, generating $3.3 million in revenue.
Sara Blakely questioned the company’s patents (utility and design) and whether they provided strong market protection. Mark Cuban was concerned about business losses, while Lori Greiner pointed out the pricing challenge. The product cost $17.50 to manufacture, but its retail price of $29.95 made it difficult to compete with cheaper alternatives.
The WISP Broom Net Worth 2025: Shark Tank Update
Eben Dobson entered Shark Tank seeking a $500,000 investment for a 10% equity stake, valuing WISP Broom at $5 million. However, he left without a deal. Despite showcasing his innovative cleaning products, the business struggled with financial losses and mounting debt. As of 2025, my estimate places WISP Broom’s net worth at approximately $1.5 to $14 million, reflecting both its challenges and resilience.
Shark Tank Deal Breakdown
| Shark | Offer & Demand | Counteroffer | Final Decision |
| Kevin O’Leary | $500K for 10% equity | $100K for 50% equity | Rejected |
| Barbara Corcoran | Opted out | N/A | N/A |
| Lori Greiner | Opted out | N/A | N/A |
| Mark Cuban | Opted out | N/A | N/A |
| Sara Blakely | Opted out | N/A | N/A |
Although the Sharks recognized the product’s potential, concerns over profitability, pricing, and financial management prevented any investment. Despite setbacks, WISP Broom continues to operate, focusing on direct-to-consumer sales and expanding its cleaning product line.
Shark’s Response and Final Decision
The Sharks had mixed reactions to the WISP Broom. Barbara Corcoran and Mark Cuban dropped out due to concerns over business growth and inventory management. Sara Blakely did not see enough potential for rapid customer acquisition.
Kevin O’Leary made an aggressive offer of $500,000 for 50% equity, a significant cut from Eben Dobson’s original request. This meant giving up half of his company. Eben hesitated, and Kevin withdrew the offer. In the end, no deal was made.
How WISP Broom Compares to Traditional Brooms
| Feature | WISP Broom | Traditional Brooms |
| One-Handed Use | Yes | No |
| Self-Cleaning Design | Yes | No |
| Dust Collection Efficiency | High | Medium |
| Patented Technology | Yes | No |
| Ease of Storage | Compact | Bulky |
| Pricing | Higher | Lower |
WISP Broom offers an upgraded experience compared to regular household brooms, but its product pricing is a factor buyers consider.
What Customers Say About WISP Broom
Customer feedback is mixed but largely positive. Many users praise the self-cleaning mop feature, while some feel the pricing is on the higher side. Positive reviews highlight:
- Efficiency in picking up fine dust
- Easy handling and one-handed use
- Durability and quality materials
Critics mention that while the product is innovative, the business valuation should factor in affordability to increase customer acquisition.
Competitor Showdown: Does WISP Broom Really Stand Out?
Compared to traditional brooms, window-cleaner vacuums, and self-cleaning mop brands, WISP Broom offers a unique edge. However, competitors with established supply chains and lower product pricing pose challenges. Brands like Swiffer, Dyson, and Shark have a loyal customer base, making market penetration a challenge.
WISP Broom Journey After Shark Tank: Wins & Struggles
Post-Shark Tank, the company experienced both wins and challenges. Online sales spiked after the episode aired, boosting sales revenue. However, managing inventory and supply chain logistics proved difficult.
The company expanded its presence in retail and e-commerce platforms. But with increasing competition, maintaining profit margins and optimizing customer acquisition costs became key hurdles.
What’s Next for WISP Broom? Future Growth & Innovations
Dobson aims to introduce new products like a window-cleaner vacuum and improved self-cleaning mop. Expanding into larger retailers and optimizing business growth strategies are on the roadmap.
The company is also considering improvements in product pricing, making it more accessible to a broader audience while maintaining its premium quality.
How WISP Broom Markets Itself in a Competitive Industry
The brand uses digital marketing, influencer collaborations, and home shopping networks to boost customer acquisition. Social media ads and positive user testimonials have played a crucial role in building brand trust.
Product’s Availability
Despite not securing an investment, the WISP Broom continued to grow. Today, the product is available through multiple platforms, including Amazon, Walmart, QVC, and the company’s official website. The brand has expanded its product line, introducing the MiniWISP, self-cleaning mop, and window-cleaner vacuum.
The business has also focused on online sales, using targeted marketing and direct-to-consumer strategies. By improving supply chain operations and cutting costs, the company has managed to stay profitable. Eben Dobson continues to refine the product and explore new market opportunities.
Conclusion
The journey of the WISP Broom net worth is a lesson in entrepreneurship and perseverance. While Eben Dobson did not secure funding on Shark Tank, he proved that a great product could succeed with the right marketing and business adjustments.
Today, the WISP Broom is a household name, with thousands of satisfied customers. Its continued business growth shows that even without a Shark’s backing, a determined entrepreneur can turn an idea into a profitable business. The brand’s expansion into new cleaning products suggests a bright future ahead.
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FAQ’s
What is the WISP Broom net worth?
Estimates range from $1.5 million to $14 million, depending on sales and profitability.
Where can I buy the WISP Broom?
The product is available on Amazon, Walmart, QVC, and the official website.
Did the WISP Broom get a deal on Shark Tank?
No, Eben Dobson did not secure an investment due to concerns about business valuation and profit margins.
Is the WISP Broom still in business?
Yes, the company continues to grow and has expanded its product line to include the MiniWISP, self-cleaning mop, and window-cleaner vacuum.
